Though optimized, more often than not, these libraries together add up to the load time. There are tons of articles emphasizing on the best practices for building high performance websites, however the majority aren’t optimized to their full capacity. The pages suffice the requirements for Desktop and PCs but fail to give the best experience for Mobile devices. As per a recent survey, in 2014, mobile internet traffic crossed the desktop traffic and by 2017, it will cover 80% of the user base.
Mobile Users Forecast – Survey
Google AMP, Facebook Instant Articles and Apple News are such major steps from the giants to recondition this luxury or ‘power’ and focus on the content-first to cater to the exponentially rising mobile users. Facebook Instant Articles serves the content on its own platform, while Apple News are yet to provide more details on the roadmap ahead, whereas Google AMP has already given the businesses several reasons to add support for AMP.
Image Source: metropublisher
But if your online business doesn’t fit above, you should still consider AMP with a smart mix of readable content on AMP Pages and a link or clue to the full website wherever necessary. With this you’ll still be able to get the attention of the mobile customers who’re currently lost due to site load time. Moreover you will greatly benefit from your site content published in the Google Search Carousel and Top Stories.
Google Search Carousel – Top Stories
As we speak, Google has already indicated their plans to add support for use-cases, not just restricted to articles and news and that it’s going to only get much better from here on in. In yesterday’s announcement from Google they have illustrated how an eCommerce website can be built on AMP. eBay is already a step ahead in getting AMP up and running on their pages with more details published here. A live example of the AMP pages at eBay can be seen here.
eBay’s Implementation of Google AMPs
While the products are listed on the AMP version of the pages, very smartly each of the product tiles, link to view more products, payments, categories etc. and continue to be hyperlinked to the original eBay mobile website. It clearly sets a mouth-watering statement for smaller businesses to leapfrog ahead with the Google AMP.
If your website is running on these popular CMS, you will be able to get the AMP versions up and running efficiently in just a few clicks. WordPress has an official plugin authored by Automattic and can be installed from https://wordpress.org/plugins/amp/.