Most often the different links in the supply chain work in silos. Every link tries to maximize its performance that at times may not be optimal decision for the overall supply chain performance.
A simple way to estimate the impact of coordination on supply chain is to find out the difference in performance assuming that all the links in the chain are vertically integrated and the performance of the overall supply chain when every link is taking its own profit maximization decision.
Example where coordination improved the total supply chain performance
Revenue sharing agreement
It motivates suppliers to innovate and improve performance
Take or Pay
"Take or Pay" agreement found in many businesses
CronJ can help you frame similar agreements with your business partners enabling your supply chain to achieve optimal performance.